Instagram Continues To Grow Since Twitter Split

Twitter’s disconnects from seemingly simpatico platforms is well-known, but the part folks don’t usually focus on is this: Twitter is actually helping these Twitter-addicted tech platforms (in a round-about way).

How?

Much like LinkedIn after it split with Twitter, Instagram is realizing it’s actually better off without the mircoblogging monkey on its back.

Simply Measured has been keeping tabs on Instagram and just released its quarterly study. The results will surprise naysayers:

[D]espite many changes on the social network over the last three months (including controversial privacy updates, web profiles, web feeds, and dropping support for Twitter cards), brand adoption [of Instagram] continues to rise.

Key finding include:

  • Brand activity is on the rise. 41
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