Instagram Eyes College Football With Correspondents Program
Instagram wants to take fans of select college football teams behind the scenes with its Correspondents Program.
Instagram wants to take fans of select college football teams behind the scenes with its Correspondents Program.
The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that one student ambassador at each participating school will take over that school’s Instagram account and use Instagram Stories to share their experiences.
Participating teams include the University of California-Berkeley, Clemson University, the University of Colorado, Florida State University, the University of Michigan, Ohio State University and the University of Washington.
Schools will select their student ambassadors for the Correspondents Program via an evaluation, and those students will have one game to show off their work, with the best participant—as judged by the Instagram team—getting the opportunity to repeat the process on the main Instagram account, with its nearly 200 million followers, for the NCAA National Championship Game.
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