Instagram Debuts Auto-play Video Ads

Instagram is rolling out its first auto-play video ads with Disney, Banana Republic and Lancome.

BRInstagram

On the heels of Tumblr’s new video ads, Instagram is debuting auto-play spots, reports Adweek. Instagram’s first video advertisers include Disney, Lancome and Banana Republic.

Mobile is becoming increasingly important to advertisers, but social networks must take care not to alienate users. While Facebook’s video ads are becoming more popular among marketers, they have also caused headaches for users. From Adweek:

It can be a delicate dance, introducing potentially intrusive ads to an app that had been commercial free.

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