Instagram Sets 2 Advertising Webinars for Businesses

By David Cohen Comment


Advertising on Instagram is humming along, and the Facebook-owned photo- and video-sharing network announced two webinars to help more businesses get started.

The two webinars announced by Instagram in a blog post are:

  • Brand Building on Instagram, March 17, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up.
  • Performance Marketing on Instagram, March 22, 9:30 a.m. PT/12:30 p.m. ET. Click here to sign up.

Instagram described the two webinars as follows:

The Brand Building webinar will highlight ways businesses can build their brand on Instagram. Whether you’re looking to start advertising a brand, product or service, or wanting to do more with your branding efforts on the platform, this is for you.

With the help of client examples, you’ll learn strategies for sharing your brand’s story at the center of visual inspiration, reaching more of the right people that matter to you and getting meaningful business results. You’ll also get insights on the types of content consumers seek on Instagram, how to advertise with Instagram’s photo and video products and ways to approach creativity on the platform.

During the Performance Marketing webinar, our product team will give advertisers solutions for driving website clicks and conversions, as well as mobile application installs and engagement. This is helpful for any business trying to drive action with ads on Instagram.

In addition to hearing about our latest direct-response products and solutions, you’ll hear about real advertiser results and get best practices for maximizing performance.

Instagram advertisers: Interested?