Instagram Rolling Out Advertising Tools
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
In a post on the Instagram for Business blog, the rollout of the following three features “over the coming weeks and months” was announced:
- Account insights: Allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach and engagement (pictured above).
- Ad insights: Shows the performance of paid campaigns with brand analytics (impressions, reach and frequency) for each individual ad delivered to the target audience (pictured below).
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