Instagram Provides Peek At Ads

By David Cohen 

InstagramAdLevisEarlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.

Similar to ads from its parent company, Instagram ads will be labeled as sponsored, in the spot where the time stamp for photos usually appears.

Users who wish to hide ads can tap the button with three periods, which will enable them to provide feedback on why the ads were not interesting to them.

Instagram said it will launch advertising with a handful of partners, naming Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal, and Starwood Hotels & Resorts Worldwide.

Instagram said in a blog post introducing the look of its ads:

If you’re in the U.S., you’ll see the sample ad above (referring to the image on the AllFacebook homepage) sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.

As always, you own your own photos and videos. The introduction of advertising won’t change this. If you have other questions about how advertising on Instagram works, you can learn more here.

The link directs users to a frequently asked questions page about ads on Instagram, and highlights include:

We want to show ads from businesses that are interesting to you, and to do that, we will use information about what you do on Instagram and Facebook (our parent company). For instance, this might include the people you follow and the photos and videos you like on Instagram, and your interests and other basic info on Facebook.

Everyone on Instagram will see ads from time to time whether or not they’re Facebook users, and basic information from Facebook helps create a more relevant experience. Providing feedback if you see an ad you don’t find interesting will also help us show you more engaging ads over time.

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.

Readers: What is your first impression of Instagram ads?