Facebook Insights Adds Information On Apps’ Unique Users

Facebook added several metrics to its insights to help application developers more closely track unique users.

Facebook added several metrics to its insights to help application developers more closely track unique users.

App developers can now track:

  • The number of unique users seeing their apps’ authorization dialog.
  • The number of unique users accepting their apps’ authorization dialog.
  • The number of unique users publishing stories from their apps via open graph.
  • The number of unique users viewing stories published from their apps via open graph.
  • The number of unique users clicking on stories published from their apps via open graph.
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