ALERT: Facebook Page Audiences Will Plummet
Brand page managers are about to see some key numbers plummet as Facebook refines audience tallies.
Brand page managers are about to see some key numbers plummet as Facebook refines audience tallies.
That’s data about to occur for the audience measurement called weekly total reach, and for check-ins to physical locations. Tallies of mentions on Facebook, which are labeled people talking about this, will continue to be expressed as a running tally, and will not be affected.
Facebook has been sending out messages to page owners with the subject line, “Check-in numbers on pages will be updated in the next few weeks.”
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