Insider Q&A: Machine Zone’s Gabriel Leydon

 

Image via Machine Zone

What’s it like to rule the world?

That’s the question Game of War: Fire Age attempts to answer, as players build kingdoms and align with mobile gamers from across the globe in order to make the most dominant iOS empires possible.

And while the storyline might sound familiar in the free-to-play, realm-building MMO space, the innovation here lies in the translation.

While other games separate servers and players by region, Machine Zone’s Game of War actually translates real-time text into 32 languages, enabling people from all over the world to not only play together, but to communicate freely in their own language, while the game translates the text so everybody understands the plan of attack.

[contextly_sidebar

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in