Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience Is Here

As adoption of smartphones and tablets continues to increase, mobile is becoming an essential platform for games companies. For social games companies, mobile is an ideal cross over platform. Both platforms capture a casual gaming audience and both audiences enjoy similar genres of games. For traditional console and PC games companies, mobile is a platform that allows them to reach a different audience and a possible gateway to introduce them to existing and new game franchises.

That’s why we’re excited to announce the release of Inside

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