Inside Network Research Report: 27% of Facebook Audience In India Are Female; Ad Rates Only 1% Higher Than Males


Last week, we announced the launch of Inside Network Research, our new subscription service dedicated to providing monthly research reports. What follows is data excerpted from Trends in Facebook Audience and Ad Market, the first report in our new service.

An area of particular focus in this report is nuances in the value of a demographic segment, particularly in emerging markets such India where Facebook’s audience is experiencing 84% growth year-over-year to make it the platform’s third-largest audience in 2012.

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