InMobi partners with CocoaChina to expand advertising network in China

By Brandy Shaul Comment

Image via InMobi

Image via InMobi

Mobile advertising network InMobi has announced a new partnership with CocoaChina to bring app monetization and revenue maximization to CocoaChina’s user base. The partnership also applies to CocoaChina’s parent brand Chukong Technologies.

In China, the InMobi network has experienced an 84 percent year-over-year increase in the number of ad impressions on smartphones and tablets, from September 2012 to September 2013. During the same period, in-app advertising grew by 86 percent.

[contextly_sidebar id=”886f3028a30584b5c4ad188d5c89f212″]InMobi currently delivers 350 million peak impressions and 1.5 million clicks throughout the region each day. Through this partnership, the InMobi network will grow by 25 percent. In addition to CocoaChina’s own userbase, InMobi will have access to the developer community working on CocoaChina’s Cocos2D platform.

“InMobi is a global leader in mobile monetization with superior technology and partner management teams. This partnership will help us to better monetize our user base of over 100 million game consumers through features such as a rich library of ad formats, analytics, and access to top advertisers worldwide,” said Li Jian, Director of Inventory at CocoaChina, in a company statement.

“We also aim to attract more developers to our platform as a result of this partnership, who will also look to InMobi and its new ad formats that increase click through rates by up to 50 percent.”

This partnership brings CocoaChina’s Fishing Joy franchise into InMobi’s ad network. As of March, Fishing Joy games were generating more than $6 million in worldwide revenue per month.

“CocoaChina is the leading developer platform for mobile gaming in China and we are excited to partner with them,” added Jayesh Easwaramony, Director of Business Development, JAPAC, InMobi. “The partnership will aid developers as they approach the Chinese market while aiding CocoaChina to increase its global footprint in the West.”

InMobi recently revealed its App Galleries feature, expanding its mobile advertising toolset to allow for increased click-through and app download rates via targeted, engaging app galleries.