INFOGRAPHIC: What Drives Engagement To Auto-Industry Pages On Facebook?
When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
Unmetric found that the Volkswagen Eos page had the highest engagement score, and Volkswagen models accounted for six of the top 10 pages.
However,
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