The top 20 brands on Facebook boasted an average of 14,726,045 likes at the end of July and averaged 40 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Socialbakers also found that:
- The top industry in terms of Facebook likes was retail, at 181,524,842.
- Walmart remained the top brand on the social network in terms of likes, with 32,050,321.
- Disney also held on to the title of top media brand, with 12,225,687 likes.
- The top brand in terms of Facebook post engagement rate was Clearly Canadian, at 10.27 percent.
- T-Mobile USA once again topped Socialbakers’ Socially Devoted list for July, with a score of 879.