Infographic: Sochi Olympics Sharing and Viewing Habits

Winter Olympics-FINALIt’s hard to avoid the Sochi Olympics on Twitter and Facebook, but it’s likely impossible on television. This is not surprising since research by Arnold Worldwide indicates that 8 out of 10 people are planning on following the games with 62% planning on sharing it via social media, especially Facebook.

As far as how to consume, 74% of users have indicated that they will be using multiple devices to see Olympics news with 53% of those using their mobile devices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in