Infographic: Sochi Olympics Sharing and Viewing Habits
It’s hard to avoid the Sochi Olympics on Twitter and Facebook, but it’s likely impossible on television. This is not surprising since research by Arnold Worldwide indicates that 8 out of 10 people are planning on following the games with 62% planning on sharing it via social media, especially Facebook.
As far as how to consume, 74% of users have indicated that they will be using multiple devices to see Olympics news with 53% of those using their mobile devices.
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