With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists — Fun, Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys — interact with their fans via Facebook and other social networks.
Among the Facebook-related findings uncovered by Silverpop:
- Mumford & Sons added the most Facebook likes between Jan. 4 and Feb. 3, 96,167.
- Fun and Mumford & Sons each effectively used Facebook to drive subscriptions to their respective email newsletters.
Readers: Will you post on Facebook while watching the Grammy Awards Sunday night?