Infographic: Q1 performance of search vs. Facebook ads

By Justin Lafferty Comment


One of the biggest questions in online advertising is whether search or social advertising is the best route to go.

Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.

Other key findings (YoY):

  • Search ad spend increased 10% and Facebook spend increased 37%
  • Search advertiser revenue increased 12% and Facebook revenue increased 191%
  • Search clicks increased 8% and Facebook clicks increased 1%
  • Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)

Learn more about the trends in search vs. Facebook advertising by reading below.

2014Q1_Search_and_Socia_Snapshot_041514Top image courtesy of Shutterstock.