Infographic: Q1 performance of search vs. Facebook ads

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By Justin Lafferty Comment

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One of the biggest questions in online advertising is whether search or social advertising is the best route to go.

Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.

Other key findings (YoY):

  • Search ad spend increased 10% and Facebook spend increased 37%
  • Search advertiser revenue increased 12% and Facebook revenue increased 191%
  • Search clicks increased 8% and Facebook clicks increased 1%
  • Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)

Learn more about the trends in search vs. Facebook advertising by reading below.

2014Q1_Search_and_Socia_Snapshot_041514Top image courtesy of Shutterstock.