Infographic: Q1 performance of search vs. Facebook ads

One of the biggest questions in online advertising is whether search or social advertising is the best route to go.

Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.

Other key findings (YoY):

• Search ad spend increased 10% and Facebook spend increased 37%
• Search advertiser revenue increased 12% and Facebook revenue increased 191%
• Search clicks increased 8% and Facebook clicks increased 1%
• Search average cost-per-click was $0.59