INFOGRAPHIC: Why Media Publishers’ Social Engagement Is Exploding On Facebook

Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.

Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.

When Facebook announced the test of its Stories to Share feature last week, Vice President of Media Partnerships and Online Operations Justin Osofsky reported similar explosive growth in Facebook referrals the social network’s media partners, writing:

As we’ve worked with our partners and shared best practices, we’ve found that on average, referral traffic from Facebook to media sites has increased by over 170 percent throughout the past year.

NewsWhip shared more details in...

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