Netherlands flag carrier airline KLM topped the second-quarter-2013 Socially Devoted list from analytics company Socialbakers, which analyzed companies in terms of responses to questions on Facebook and Twitter, as well as response times.
According to Socialbakers, overall brand response rates on Facebook have been steadily rising:
- 2011: 5 percent
- Second-quarter 2012: 30 percent
- Fourth-quarter 2012: 55 percent
- First-quarter 2013: 60 percent
- Second-quarter 2013: 62 percent
The airline industry topped Socialbakers’ list by industry for the second quarter of 2013, moving up from second place in the year-ago period, when telecommunications claimed the crown.
KLM airplanes image courtesy of Shutterstock.