INFOGRAPHIC: Facebook Advertising Key Performance Indicators Positive In 3Q Vs. 2Q
Global social marketing platform Kenshoo Social compared the performance of its Facebook advertising clients in the third quarter of 2013 with the second quarter, encompassing more than 85 billion ad impressions, and it found improvement across the board.
Global social marketing platform Kenshoo Social compared the performance of its Facebook advertising clients in the third quarter of 2013 with the second quarter, encompassing more than 85 billion ad impressions, and it found improvement across the board.
According to Kenshoo Social:
- Ad impressions rose 13 percent.
- Click volume was up 14.4 percent.
- Cost per click fell 9 percent.
- Conversion rate was up by 2.36 times.
- Conversion volume was up by 2.85 times.
- Revenue rose by 2.16
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