INFOGRAPHIC: Facebook’s Effect on Apparel Shopping During the Holiday Season
Don we now our gay apparel: Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined the impact of various marketing channels, including Facebook, on apparel sales during the holiday shopping season.
Don we now our gay apparel: Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined the impact of various marketing channels, including Facebook, on apparel sales during the holiday shopping season.
Kenshoo’s findings on Facebook were:
Retailers devoted 30 percent of their social media marketing budgets to Facebook.
87 percent of clothing and apparel orders from social media sites came via Facebook.
Kenshoo recommended retargeting via Facebook Exchange, saying that retargeted customers are 70 percent more likely to complete sales than non-retargeted customers.
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