INFOGRAPHIC: Facebook Ad Spending, Click-Through Rates Continue Rising in 3Q

By David Cohen 

KenshooLogoNew650Ad spending on Facebook rose 81 percent in the third quarter of 2014 compared with the year-earlier period, while click-through rates were up 148 percent and revenue rose 162 percent, according to the latest research from predictive marketing software provider Kenshoo, a Facebook Strategic Preferred Marketing Developer.

Kenshoo also found that ad spending on Facebook was up 13 percent in the third quarter versus the second quarter, and CTRs were up 86 percent quarter-over-quarter.

The company cited new ad types, structural changes in Facebook advertising and ad-targeting capabilities for the improved performance.