Infographic: How well did Facebook ads perform on Black Friday, Cyber Monday?

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By Justin Lafferty Comment

shutterstock_147358208

Facebook ads were a key strategy for many retail brands this holiday season, as Facebook Strategic Preferred Marketing Developer Kenshoo details in an infographic. Kenshoo shows that so far, Facebook ads have performed quite well for retailers, in terms of return on investment.

Some key takeaways, from Kenshoo’s clients:

  • Retailers generated 13x and 15x more revenue from Facebook ads on Black Friday and Cyber Monday respectively than seen on November 1.
  • Of the 5 day peak period, Cyber Monday accounted for 29% of total revenue, making it the single standout date for social advertisers.
  • Retailers saw Return on Ad Spend grow with Black Friday 93% higher than the average seen between Nov. 1 -27 and Cyber Monday 80% higher.

Click below to see the full infographic.

Kenshoo Social Shopping Season InfographicTop image courtesy of Shutterstock.

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