Infographic: How should you target your Facebook ads?

Facebook increasingly has new ways to target potential customers and current fans through advertising, but what is the best way to use this technology?

Marcus Ho, Director of Social Media for Social Metric, explains how smart, targeted Facebook ads can be the key to finding the right customers:

Facebook can act as a powerful tool that helps companies establish their brand identities, education people about products and services, increase sales and leads, and raise brand awareness.

Unfortunately, few companies know how to use Facebook effectively to meet those goals.