Facebook is still the most popular social network among users aged 16 through 19, but only about one-half of them are active, down from 70 percent in 2012, according to the latest findings from GlobalWebIndex.
GWI said in an email to SocialTimes:
This still gives Facebook a notable lead over its rivals (YouTube and Twitter can boast active usage rates of around 30 percent, whereas Google+ posts a figure nearer one-quarter) but it’s clearly important that two-thirds of teen Facebookers in the U.K. and U.S. say they are using the network less — mostly due to a lack of interest or else simple boredom with the site.
The ways in which teens are using the network are changing, too. Last month, four in 10 teen Facebookers browsed the platform without contributing — a theme we explore in more detail inside our Passive Facebooking report.
It’s the smaller, more specialized social networks that are the main drivers — and beneficiaries — of these trends. Teens are significantly more likely than average to be using Tumblr (15 percent are — three times as many as who were active on the platform in 2012). Instagram has also doubled its teen audience since 2013; almost one-quarter of teens are now using the photo-sharing service.