INFOGRAPHIC: Only 52% of Facebook Users Are ‘Active’

Facebook may have more than 1.3 billion monthly active users, but how many of them are truly active?

Facebook may have more than 1.3 billion monthly active users, but how many of them are truly active?

According to research from GlobalWebIndex, barely one-half (52 percent) of Facebook users identified themselves as active in late 2014, down from 70 percent in 2012.

GWI said in an email to SocialTimes:

There are many reasons behind the increasingly passive usage of Facebook, including the availability of other, newer social networks, the explosion in mobile messaging services and the rise of mobile networking more generally.

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