A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
- Facebook still accounted for more social logins in the third quarter than all of the other options combined, at 51 percent, but Google Plus was up to 26 percent.
- Facebook accounted for two-thirds of social logins on mobile devices.
- Facebook dominated social logins for education and nonprofit sites and applications (81 percent) and ecommerce (74 percent), but its lowest share came in the category of media and publishing, 44 percent.
Readers: How often do you use Login with Facebook or other social logins?