INFOGRAPHIC: the ‘Average’ U.S. Facebook User

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By David Cohen 

FialkovUSAInfographicTeaser650There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook’s audience insights to paint a picture of Facebook users in the U.S.

According to Fialkov Digital, the average U.S. Facebook user is likely to be:

  • Female (54 percent).
  • 25 through 34 (24 percent of women, 28 percent of men).
  • Married (46 percent).
  • College-educated (63 percent).
  • Renting their home (72 percent).
  • Household income of $50,000 to $75,000 per year (29 percent).
  • Living alone (27 percent).
  • Home market value of $100,000 to $250,000 (46 percent).
  • Using some kind of cards to make purchases (94 percent), usually bank cards (88 percent).
  • Working in a sales job (17 percent).
  • Accessing Facebook via desktop and mobile in the past 30 days (55 percent), with computers (34 percent) representing the most-used devices.
  • Liked 18 pages in their lifetimes.
  • Liked retailers’ pages, specifically Walmart‘s.

Readers: Any surprises?

FialkovUSAInfographic