Infographic: Facebook’s Q1 performance, visualized

By Justin Lafferty Comment


Facebook reported quite a successful Q1 2014, especially on mobile. Facebook executives said Wednesday that mobile app install ads have led to 350 million installs and that the company now has more than 1 billion mobile monthly active users.

Facebook Strategic Preferred Marketing Developer AdParlor put together an infographic showing Facebook’s Q1 results in a visually-pleasing manner.

AdParlor also released their own stats from their clients, mainly e-commerce, mobile game developers and major bands:

  • In Q4 2013, 55 percent of AdParlor revenue came from mobile. In Q1 2014, the company saw a jump to 62 percent.
  • Focusing on the Mobile App Install ad unit, AdParlor saw a quarter-over-quarter increase in CPM and CPI rates and a quarter-over-quarter decrease in CTR globally for AdParlor clients.
  • For AdParlor advertisers, in Q1 2014, the average CPM rate for the mobile app install ad unit was $4.25 globally and $5.52 in the U.S. The average CPI (cost per install) rate was $3.07 globally and $3.63 in the United States.
  • Also for AdParlor advertisers, Marketplace (right hand column) Ads continued the trend in Q1 of a decreasing CPM rate ($0.14) and CTR (0.016 percent) in the United States.

Look below to see the infographic.

Facebook-Earnings-Q12014-AdParlorTop image courtesy of Twin Design /