[Infographic] Facebook Dominates Social Logins; Google Makes Big Gains
Facebook may account for the majority of social logins worldwide but with the presence of other options, social logins are being more distributed across networks.
It used to be that for every different website or social network, you had to remember a different log in. There was OpenID and other ID providers but when Facebook created a social login API allowing people to log into websites using their Facebook credentials, it was quickly adopted. The social log in wasn’t quite as ubiquitous as the newsfeed but eventually other social networks created their own social login APIs.
Since Facebook was the first social network to enable the social login technology, it essentially created and dominated the market for years to come.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in