Infographic: Facebook ad performance in 2013 Q4

By Justin Lafferty Comment


Q4 is always a big one for Facebook as it represents the holiday shopping season, when retailers crank up their ad budgets to get more valuable real estate in the News Feed.

But how was the most recent Q4 for Facebook? A new infographic by Kenshoo shows that impressions, clickthrough rate and sales all went up significantly compared to Q3.

Here’s a few key tidbits from the infographic:

  • Advertiser sales revenue driven by Facebook ads increased 59.09% quarter over quarter (QoQ)
  • Impressions increased 50.79% QoQ
  • Clicks increased 65.87% QoQ

Click below to learn more. Facebook will announce its official Q4 numbers on Jan. 29.

KenshooSocial_FacebookAdKPIs_Q4_2013Top image courtesy of Shutterstock,