INFOGRAPHIC: Exposure Rate, A New Facebook Advertising Metric

Advertisers and marketers on Facebook can never have too much information, and a new metric is set to join the analytics pool courtesy of Resolution Media and Kenshoo: exposure rate.

Advertisers and marketers on Facebook can never have too much information, and a new metric is set to join the analytics pool courtesy of Resolution Media and Kenshoo: exposure rate.

Exposure rate measures the percentage of a brand’s target audience it is actually reaching and exposing to its message, and it is the focus point of a new study that analyzed global data from 65 billion Facebook ad impressions and 20 million Facebook ad clicks over a period of one year.

The

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