Infographic: Do Facebook mobile app install ads help retention?

Facebook mobile app install ads have been a huge help in terms of getting users to discover new apps — but how often do those users return after installing through the ad? A new infographic from app advertising analytics tool Party Track (developed by Adways Interactive) shows that the average mobile app install ad led to a 12 percent higher retention rate, compared to organic.

Adways Interactive announced the launch of Party Track, which partnered with Facebook as a Preferred

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