Infographic: Do Facebook mobile app install ads help retention?

By Justin Lafferty Comment


Facebook mobile app install ads have been a huge help in terms of getting users to discover new apps — but how often do those users return after installing through the ad? A new infographic from app advertising analytics tool Party Track (developed by Adways Interactive) shows that the average mobile app install ad led to a 12 percent higher retention rate, compared to organic.

Adways Interactive announced the launch of Party Track, which partnered with Facebook as a Preferred Marketing Developer, through an insightful infographic showing how Facebook’s popular ad units have helped retention. Facebook has also developed a mobile ad unit for engagement, aimed at getting users to return to apps after they’ve already installed them.

Ken Asukura, the CEO of Adways US, announced Party Track in a press release:

Mobile advertising analytics are paramount to any developers’ success in the industry. The first rule of advertising is ‘know your audience,’ and the Party Track platform gives marketers and developers the opportunity to know their audience better than any other analytics SDK. Apps are built for a global marketplace, and Party Track’s dashboard was created with that in mind, and we’re really excited about its potential to help a lot of people.