Infographic: Chevrolet Camaro stirs up nostalgia, engagement on Facebook

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By Justin Lafferty Comment

Camaro650

Automotive brands are among the most dedicated companies, when it comes to Facebook. A recent study by Unmetric shows which manufacturers are leading the pack on the social network.

The page for the Chevrolet Camaro has 3.4 million Facebook fans, but the page also does very well with engagement. Unmetric CEO Lux Narayan talked with Inside Facebook about how the Camaro, as well as Audi, Porsche and the Ford Mustang, succeed on Facebook. The company also found that pages devoted to single makes of cars are usually the most successful. Six of the top 10 car pages on Facebook are about Volkswagon models.

The car brands and manufacturers that do well on Facebook succeed at creating an emotional connection with their fanbase through imagery, Narayan said. Camaro does this especially well, since the car has a long and successful history full of nostalgia. The page also posts photos of fans’ Camaros.

Screen Shot 2013-12-02 at 11.44.03 AMNarayan discussed how the deep emotional connection formed by car companies with loyal fans leads to high rates of engagement on Facebook:

They’re tapping into the deep and long lineage that the brand has and bringing that to life with the power of pictures on Facebook. Users can share that emotion.

Unmetric put together a comprehensive infographic, showing social media performance across many channels for automotive brands.

unmetric-top-us-auto-brands-infographicTop image courtesy of Chevrolet Camaro Facebook page.