Infographic: A Look Back at Social Sharing in 2012

By Devon Glenn 

From the 2012 Olympic Games in London to Hurricane Sandy in the Northeastern United States, social media sites have captured the thoughts of internet users around the world as they discussed the headlines online.

Social infrastructure and data platform AddThis crunched the numbers to find out which platforms, services, people, and moments made the biggest impact in 2012. Some of them may surprise you.

The key findings:

  • Facebook and Twitter are still the reigning social networks, with 51 percent and 15 percent of the audience, respectively.
  • Pinterest showed a 379,559 percent growth in 2012 — more than any other network.
  • Print also grew 32 percent this year. According to AddThis director of product Greg Cypes, this means that people were physically printing content from their computers.
  • The Presidential Election was the most-shared event of the year, making up 13 percent of all social activity. Also on the list was the dad who tried to teach his daughter a lesson about Facebook by shooting her laptop and posting the video on YouTube.
  • K-Pop sensation PSY beat out singers including Rihanna, Katy Perry, and Carly Rae Jepsen in shares. The conversation centered around “translation,”  “lyrics,” and, of course, “dance moves.”
  • The iPhone 5 was the most buzzworthy product launch this year, followed by the launch of Windows 8.
Update:  Batman flick “The Dark Knight Rises” beat out Marvel’s “The Avengers” as the most talked-about movie this year. Cypes said that while the Aurora shootings did increase Batman-related traffic, even with shooting-related data removed from the comparison, Batman still beat the Avengers by less than 3 percent.
Take a look at these and more statistics in the infographic below.

Infographic by AddThis.

Featured Image by kanate via Shutterstock.