Are You Influential?
The influence paradox: everybody influential on Twitter has a large number of followers, but not everybody with a large number of followers is influential on Twitter.
True influence spreads beyond your immediate network, through mentions and retweets and discussion.
It influences the influencers.
Celebrities and brands come to Twitter with influence built-in and network size almost guaranteed, but if they stray too far off-topic then that influence wanes considerably.
Conversely, networks that are built by churning almost never achieve a correlating level of influence.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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