Among the 30 Asian countries we track in our Global Monitor, Facebook grew by 9.6 million monthly active users over the month of October, from 50 million to nearly 60 million people. This is still a small fraction of the region, but there are some key countries starting to see new users. The most notable is Taiwan, which increased more than 50%, or 1.72 million people, to reach 5.04 million people, or more than 20% of the island’s 23 million total.
Interestingly, even though Facebook is banned in China, it grew the most out of any Asian country we track, percentage-wise: 300%, or by 44,000 people, to reach to 58,000 monthly actives. Hong Kong, where Facebook is not blocked, grew slowly, but that’s because it has a 37.7% penetration rate already — there’s only so much room left to grow.
The country with the largest absolute gain was Indonesia, which saw 2.48 million new people, and reached 12.2 million monthly actives. India also saw a notable surge, relatively speaking: It grew from 4.23 million to 5.00 million, which is an increase of 33% but also a 0.4% penetration rate. Vietnam didn’t make the top ten list, but it hit a million monthly active users in only a little over a year of being available.
The region is clearly becoming a meaningful part of Facebook as a site and a company. For example, there are an increasing number of anecdotal reports about users loving social games. In any case, we’re seeing more and more regional developers building popular ones.