Facebook Testing Home Page Design That Keeps Ads and Bookmarks Visible as You Scroll

Facebook is testing a new home page design that allows the news feed to be scrolled independently of the rest of the page. This allows ads, app bookmarks, and the top navigation bar to remain visible no matter how many news feed stories a user scrolls through.

The tested design, if implemented, could increase click through rates for advertisers, improve user retention for applications, and make the site easier to browse.

As you can see in the image above, a user has scrolled down the news feed, but his top and side navigation bars remain visible.

Last week Facebook began testing with a very small number of users a new real-time feed called Happening Now in the right sidebar where Upcoming Events are usually listed.

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