On Twitter, you can tweet all you want, but unless your tweets are actually being seen by people, they won’t have much of an impact. And while many people think having more followers means they’ll be listened to by more people, they’re dead wrong. Instead of paying 50 cents a follower or following back everyone who follows you, why not try this simple trick that will increase your exposure organically.
You don’t have to pay for a Promoted Tweet to get more exposure on Twitter, nor do you have to really change much of your Twitter strategy as it is. Gaining more exposure can be as simple as adjusting how many characters you use up in each tweet.
Let me explain…
If you want exposure on Twitter, you’re going to have to get your tweets in front of as many people as possible. Sure, you could pay for this by signing up for Twitter’s advertising solutions, but those can cost up to $120,000 a day. Not very affordable for most small and medium businesses.
Instead, you need to do something that will help propel your tweet around the Twitterverse. And that is easily done.
Retweets are the life-blood of Twitter. They are someone’s stamp of approval, basically them saying that they think your content is worth sharing with their followers. Retweets are what you need to increase your exposure on Twitter, because these will not only help get your single tweet in front of more eyeballs, they can also increase your follower count, conversion rate, and engagement rate.
To increase your chance of being retweeted, all you need to do is this: leave some room. Leave some space at the end of your tweet for people who prefer using old-style retweets (and these people are usually the influencers and those who are more Twitter-savvy), and you will see an instant increase in how often you get retweeted.
Those who use the old-style retweets need about 20 characters to include attribution to the person they are retweeting: up to 15 characters for the username, one character for the @ symbol, and three characters for the “RT” and space before the username.
If you keep your tweets under 120 characters, people will be able to retweet them without having to edit them down. And the easier it is to do something, the more likely people are to do it.
If people have to constantly change, delete, and shorten your tweet to retweet it, they’re not going to retweet you often. It’s too much work. But if you make it easy for them, they’ll be happy to retweet you with a single click of the mouse.
You can leave even more space if you want to give your retweeters some room for them to add their own comments and opinions to your original tweet, too, which will also work to increasing your Twitter exposure and engagement. This works especially well with links that you share, as your followers can add their two cents when they tweet that blog post or video out to their own followers.
By leaving about 20 characters in each of your tweets, you’ll encourage your followers to retweet you. Retweets get your thoughts and your account in front of more people than just the small circle of followers you currently have, making them a valuable tool for exposure on Twitter. Just try reducing the length of your tweets over the next few days and monitor your retweets – I’ll bet they go way up.