In Q2, Facebook drove nearly a quarter of Web traffic

By Justin Lafferty Comment


If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.

The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.

Facebook has grown in leaps and bounds. In June 2013, Facebook was king among social referrals with 9.34 percent.

Look at how that has changed over time, in comparison with sites such as Pinterest, Twitter, Reddit, Google+, YouTube and LinkedIn.


Shareaholic marketing manager Danny Wong explained Facebook’s dominance in social traffic referrals:

Easily the largest social network, Facebook commands the most clout among marketers and publishers hungry for referrals. Well-positioned for world domination, Facebook now drives nearly a quarter (23.39%) of overall traffic to sites and has no plans of stopping anytime soon. Over the last year, its “share of traffic” has skyrocketed, up 150.49% (14.05 percentage points) from 9.34% in June 2013.

Users are always plugged into their feed and without realizing, tend to be highly invested in frequent check-ins and lightweight touch points with their connections. Simply put, Facebook is winning the referrals war because users can’t seem to get enough of content shared by close friends and relatable acquaintances.

Readers: How do you feel about these results?