impreMedia: Hyperlocal in Español

Spanish-language online and print news publisher impreMedia wants to get hyperlocal, introducing community blogging partnerships that will initially launch in Hispanic-heavy New York and Los Angeles, chairman and CEO John Paton announced at the 62nd Annual Congress of the World Association of Newspapers in Hyderabad, India.

The company said it will set up impreMedia Community E-Journalism Media Labs in its newsrooms in those two cities—at El Diario La Prensa in New York and La Opinion in Los Angeles—to assist local bloggers in their efforts at covering the community.

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