Facebook continued its efforts to simplify its advertising offerings with Tuesday’s announcement that image sizes for ads on the social network have been updated and streamlined, making them consistent across all types of placements.
Advertisers will no longer need to created different sized images for different placements, and they have more space to work with, as Facebook said images for page post link ads will now be 3.5 times larger on desktop, adding that clicking on either the image or the text box will bring users to the link target.
Details on Facebook’s ad offerings are available here.
Changes on Facebook have always represented opportunity, and this change is a big one. Facebook has standardized its ad formats after doing a lot of experimenting last year. The new formats are amazing. It really seems as if Facebook went directly to the chief marketing officers of the world and asked, “What do you need?”
There is a much stronger emphasis on the News Feed, which is a great medium for advertisers. The News Feed in Facebook is a recommendation engine; people check their News Feed to see what their friends like and are doing. Advertising in the News Feed drives higher interactions and better results. The new ad formats are very goal-oriented, from promoting offers to driving mobile application installs. Facebook has made it much easier for advertisers to find the perfect format to meet their needs. We expect these changes to result in increased advertising budgets on Facebook and better results for advertisers.
Facebook advertisers: Do the changes announced Tuesday make your lives easier?
Rulers image courtesy of Shutterstock.