iHeartRadio Signs on to Be One of Twitter's First Lead Generation Cards Ad Partners

Last week, Twitter Advertising made headlines (including our own) with the introduction of Lead Generation Cards, new functionality that gives businesses a way to register users and their emails for promotions or memberships directly within a tweet.

iHeartRadio is one of the initial partners for the new program – and we spoke to them about the motivation behind the partnership, how it benefits their users, and more.

Lead Generation Cards allow Twitter Advertising’s exclusive partners the ability to add media within the body of tweets.

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