iHeartRadio Music Festival: 6.5 Billion Social Impressions

By Justin Lafferty Comment


Millions of people online and in person rocked out with the fifth annual iHeartRadio Music Festival earlier this month in Las Vegas.

iHeartMedia shared some stats with SocialTimes, noting that the festival generated more than 6.5 billion impressions across Twitter, Facebook, Instagram, Tumblr, Flickr and YouTube.

According to iHeartMedia, Twitter was the most popular platform, as the #iHeartRadio hashtag trended worldwide — and locally in more than 80 cities. After Twitter, Facebook and Instagram were the two next-most-popular social platform, with 30 percent and 20 percent of the festival’s total social activity.

The top five artists, as determined by social chatter: Demi Lovato, Jennifer Lopez, Kanye West, Sam Smith and Coldplay.

Roughly 60 percent of social users who posted content about the festival were aged 18 to 34 and 75 percent of social activity came from women.

Readers: Did you post about the iHeartRadio Music Festival?

Image courtesy of Eastfjord Productions / Shutterstock.com.