iHeartMedia Launches iHeartRadio Family Music Streaming App

By Brandy Shaul Comment

iHeartRadio Family

iHeartMedia has announced the release of iHeartRadio Family, a new standalone music streaming and storytelling app, launched in partnership with Build-A-Bear Workshop. The app was designed for children aged four to 11 and their families, and offers a variety of radio stations featuring artists like Taylor Swift, Demi Lovato and Justin Bieber.

The iHeartRadio Family app offers dozens of live radio and iHeartRadio Originals stations, including options like Build-A-Bear Workshop Radio, stations featuring guest DJs like Selena Gomez and Nick Jonas, a movie soundtrack station and exclusive stations hosted by social media stars, among others. The app will also offer themed and seasonal live stations, including North Pole Radio, hosted by Santa Claus, which will be available from now until the end of 2015.

While listening to a curated station (as opposed to a live station), users can swipe on the screen to skip songs, and have a limited number of skips to spend at one time. Specifically, users are limited to six skips per station per hour, and a total of 15 skips per day.

In a statement, Chris Williams, chief product officer of iHeartRadio, commented:

Ninety-three percent of Americans tune in to the radio each week and spend nearly three hours a day listening to their favorite music and stations. We know music is already a big part of family life, so we’ve hand-selected the music and stations we know kids will love and put it all in one app designed for kids—the new iHeartRadio Family App.

iHeartRadio Family is now available to download for free on the iTunes App Store, Google Play and Amazon Appstore. iHeartMedia joins other companies who have released products for younger users, following apps like Vine Kids and YouTube Kids, which both launched earlier this year.

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