IFTTT Brings Its Nifty Services to iPhone

IFTTT, whose name is an acronym for "if this then that," gives users the opportunity to create if/then tasks across Web services and apps.

Ask insiders which services they think are most interesting and innovative, and you’ll begin to hear the strange word IFTTT repeated.

The service, whose name is an acronym for “if this then that,” gives users the opportunity to create if/then tasks across services. For instance, the next time a Craigslist posting goes up that meets the user’s search criteria, s/he can get an email.

This writer tried it out a few weeks ago and found it of limited use, since there are already browser extensions and widgets that can connect many Web services to email, social networks or the desktop calendar app.

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