If you Want to Keep your Followers, Don't Repeat Yourself

Don’t repeat yourself on Twitter. I repeat… do not repeat yourself on Twitter. That’s the message coming from a new study that examines why Twitter users stop following brands. And one of the main reasons is that the content becomes too repetitive. So if you find yourself typing out the same tweet, or bulk scheduling every day, you might want to rethink your tweeting strategy.

In The Social Break-Up report by ExactTarget and cotweet, it becomes clear that Twitter users are the most loyal and engaged social media group out there.