If MySpace Can Dream

If I Can Dream, the new online reality-competition show from American Idol creator Simon Fuller, turned to social-networking site MySpace as the online platform for auditions, MySpace senior vice president of marketing, entertainment and content Angela Courtin announced on the MySpace Blog. Fuller and his company, 19 Entertainment, announced last month that If I Can Dream will debut on Hulu early this year. Potential contestants can audition via MySpace by posting "dream statement" videos on why they should be chosen, as well as videos displaying their talents. MySpace will also launch an If I Can Dream app that will allow prospective contestants' friends and family to vote for them directly through their pages. Courtin explained further in her blog posting: This week, auditions to become a member of the If I Can Dream cast open on MySpace. Aspiring actors, actresses, singers, dancers, comedians and models can audition at www.myspace.com/ificandream. As part of the submissions, prospects will upload their dream statement video explaining why they should be selected for the show, along with uploading a video where they put their talent on display. Once the auditions are submitted, it's time for entrants to promote themselves! MySpace is offering an If I Can Dream app and skins for contestants' profiles that allows their friends and family to vote for their If I Can Dream audition directly from their profile page. During the show, auditions will be accepted on an ongoing basis through MySpace. As openings become available (say, when a cast member gets his/her big break), new people will be selected to join the house. MySpace will also power the holistic social-networking tools that offer viewers a rich, immersive experience. Such levels of engagement include the ability to recommend friends to audition for the show, follow the housemates' daily activities through streaming video and communicate via video messages and social-networking sites such as Facebook and Twitter.

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If MySpace Can Dream

David Cohen

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David Cohen