IDC: Yahoo Should Focus on Mobile
IDC said in a report released Wednesday on Jerry Yang’s resignation as Yahoo CEO that mobile advertising needs to be a strategic focus for the venerable Web portal, according to MediaPost. “It is now that future market shares and mobile media brands are being created, yet Yahoo is falling behind Google,” said the report.
In addition, IDC recommends that Yahoo doesn’t need a branded phone or new mobile operating system like Android, but that they should instead focus on improving their existing Yahoo Go platform.
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